Pioneer Seeds Social 

Farmers Wear Many Hats

Pioneer Seeds describes agriculture as one of the "most complex and rewarding industries on earth." This campaign for a monthly newsletter highlights the many roles farmers take on.

Facebook/Instagram Filters

The idea that farmers wear many hats inspired AR Snapchat and Instagram filters used at farm tradeshows. 

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Product Ads

Adding movement to CG assets catches the viewer’s eye and increases engagement.

Pioneer App

Animation and bold use of color draws extra attention to a data-focused app release.

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 Credits

Designer: Abigail Enk

Creative Directors: Steve Silver and Bob Toma

Copywriter: James Harvey

Social Media Manager: Mikaela Wieland