Pioneer Seeds Social
Farmers Wear Many Hats
Pioneer Seeds describes agriculture as one of the "most complex and rewarding industries on earth." This social media campaign highlights the many roles farmers take on.
The idea that farmers wear many hats inspired AR Snapchat and Instagram filters used at farm tradeshows.
Adding movement to CGI assets catches the viewer’s eye and increases engagement.
Animation and bold use of color draws extra attention to a data-focused app release.
Designer: Abigail Enk
Creative Directors: Steve Silver and Bob Toma
Copywriter: James Harvey
Social Media Manager: Mikaela Wieland