Pioneer Seeds Social 

Farmers Wear Many Hats

Pioneer Seeds describes agriculture as one of the "most complex and rewarding industries on earth." This social media campaign highlights the many roles farmers take on.

Facebook/Instagram Filters

The idea that farmers wear many hats inspired AR Snapchat and Instagram filters used at farm tradeshows. 

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Product Ads

Adding movement to CGI assets catches the viewer’s eye and increases engagement.

Pioneer App

Animation and bold use of color draws extra attention to a data-focused app release.

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 Designer: Abigail Enk

Creative Directors: Steve Silver and Bob Toma

Copywriter: James Harvey

Social Media Manager: Mikaela Wieland